Drive-In Movie Theater
An evening at the Big Sky drive-in theatre.
Image ID: 41023
Creation Date: 1974-07-10
Creator Name: Sandell, David
Original Format Type: photographic print, b&w
Original Format Number: PH 3601
Original Dimensions: 9.75 x 7.5 inches
When this photograph was taken, drive-in theatres had already passed their peak of popularity. During the 1950s Wisconsin had over 60 outdoor cinemas. Fifty years later about 10 continued to operate.
This image appeared in The Capital Times newspaper, Madison, on 11 July 1974. The full caption under the photo read: "A loving but attentive couple watched the opening of 'They Call Her One-Eye' as dusk settled over the Big Sky Drive-in. In this scene, the unsuspecting young heroine is treated to some drugged refreshments by a man who will soon forcibly addict her to heroin, and make her a prostitute. But fear not, for ultimately, he receives his comeuppance, and then some."
The accompanying text adds that the movie was a dubbed Swedish import. The other two movies on the triple bill that night were "Dirty O'Niel - The Love Life of a Cop" and "The Dirtiest Girl I Ever Met." All three movies are further described and "reviewed" in the article. According to local manager Dale Carlson, the Big Sky accommodated 1,100 cars and the Badger Drive-in 800. Both were part of the 20th Century Theatre chain.
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