100 South Blount Street | National or State Registers Record | Wisconsin Historical Society

National or State Registers Record

100 South Blount Street

National or State Register of Historic Places
100 South Blount Street | National or State Registers Record | Wisconsin Historical Society
NAMES
Historic Name:Madison Gas and Electric Company Powerhouse
Reference Number:02001126
PROPERTY LOCATION
Location (Address):100 South Blount Street
County:Dane
City/Village:Madison
Township:
SUMMARY
Madison Gas and Electric Company Powerhouse
100 South Blount Street, Madison, Dane County
Architects: Claude & Starck (1902), Mead and Seastone (1915)
Dates of construction: 1902-1915

The historic portion of the Madison Gas and Electric Company, the boiler and generator house, was completed in 1902 and remodeled in 1915. Its architects chose Neoclassical designs for both portions, which symbolized the power of early twentieth century institutions and helped to market an image of this private utility as a "public" servant. The cornice displays raised metal letters reading "MG&E, Madison Gas & Electric Company, Blount Station." The 1915 remodeling remained true to the aesthetics of the 1902 design, but enlarged the building so that it could hold two steam-powered electric generators. The rest of the power company complex, built later, is utilitarian in appearance.

The rapid growth of MG & E mirrors the expansion of the city of Madison itself. However, rather than wait for natural population growth to increase demand, the Madison Gas and Electric Company pursued new customers through innovative means such as cooking classes where housewives were taught using gas appliances. MG&E also sold gas appliances on an installation payment plan of $13.00 a month, which they advertised in newspapers. These initiatives were so successful that by 1902, more than half the homes in Madison were equipped with gas appliances.

Corruption within the Madison Gas and Electric Company was discovered between 1906 and 1912. Auditors discovered their natural gas contained 20% non-light or heat-giving nitrogen. They also found the cost to citizens bore no relationship to production cost, but merely reflected what the market could bear. Despite these setbacks, the company profited enough to fund the 1915 remodeling at a cost of $150,000. In the 1920s, the company began to emphasize electric appliances over gas.

The building is privately owned. Please respect the rights of its owners.

PROPERTY FEATURES
Period of Significance:1902-1952
Area of Significance:Industry
Applicable Criteria:Event
Historic Use:Industry/Processing/Extraction: Energy Facility
Architectural Style:Classical Revival
Resource Type:Building
Architect:Claude and Starck
Architect:Mead and Seastone
DESIGNATIONS
Historic Status:Listed in the National Register
Historic Status:Listed in the State Register
National Register Listing Date:12/06/2002
State Register Listing Date:07/19/2002
NUMBER OF RESOURCES WITHIN PROPERTY
Number of Contributing Buildings:1
Number of Contributing Sites:0
Number of Contributing Structures:2
Number of Contributing Objects:0
Number of Non-Contributing Sites:0
Number of Non-Contributing Structures:2
Number of Non-Contributing Objects:0
RECORD LOCATION
National Register and State Register of Historic Places, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin

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National Register of Historic Places Citation
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