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Learn the stories behind Wisconsin's most enduring icons.

Read about the German born man who made an indelible mark on the history of Milwaukee with his creation of the Pabst Brewing Company.

A Short History of Wisconsin

Wisconsin Historical Museum Object – Feature Story

Schlitz "Sunshine Vitamin D" Beer Can featuring Continental Can Co.'s new crown top design, 1936. (Museum Object 2011.77.1)

Historical Essay

Brewing and Prohibition

Read about the brewing industry, the temperance movement, and the effects of prohibition in Wisconsin.

Discover the connection between P.T. Barnum and the 1853 statewide referendum on liquor sales and why it failed.

Wisconsin Historical Museum Object – Feature Story

"Bright beer" storage tank by Dunck Tank Works, Milwaukee, c 1910. Used by Stevens Point Brewery, Stevens Point, c 1915-1995.(Museum object #2007.83.2)
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