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Date:  

Description: Front cover and first page of cocktail menu from the Indian Room, Hotel Monona. The cover features a profile illustration of the head of an American Indian...

Date:  date unknown

Description: Label for Northern Pale brewed by Northern Brewing Company. The label depicts a lake scene with evergreen trees in the background and the round Northern Be...

Date: 1971-04 before

Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....

Print

Bevo, Label

Date: 1917 

Description: Label submitted to the state of Wisconsin for trademark registration. The label features an image of a crane and an eagle. Bevo was a non-alcoholic drink p...

Date: 1930 

Description: Delivery man unloading Coca-Cola (soda) bottles from his International A-4 truck with steel bottlers body. The truck was owned by the Midwest Dairy Company...

Date: 1886-07-03 after

Description: Hand-colored postcard of the interior of the Schlitz Palm Garden. Located on N. 3rd Street, south of W. Wisconsin Avenue, the Schlitz Palm Garden opened on...

Date: 1928-06-29 

Description: Delivery driver posing with an International Coca-Cola (soda) delivery truck in front of a service station.

Photograph

Carling Beer Truck

Date: 1936 

Description: International C-15 truck owned by J.A. LaFontaine of Amos, Quebec, Canada and used by Carling Breweries.

Date: 1938 

Description: A McCormick-Deering Cooler installation in a Pepsi-Cola bottling plant. The cooler is mounted on a raised platform.

Historical Object

Jim Taylor Bottle Cap

Date: 1964 

Description: Inside of Coke bottle cap with a head shot of Packers full back, #37 Jim Taylor.

Promotions on Paper, 1850s-1975

Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

Date: 1909-05-28 

Description: Label submitted to the State of Wisconsin for trademark registration. Features an illustration of a Japanese woman wearing traditional clothing. In the bac...

Date: 1952-10-01 

Description: Combination Class B Retail liquor license granted to Emma Johnson of River Falls.

Date:  date unknown

Description: Label for Friarswood Dark Lager brewed by Brewmasters' Pub, Ltd. The label features a drawing of the renovated masonry barn that houses the brew pub.

Date: 1940 

Description: Workers stand near bottling equipment at the Royal Crown Cola Company. Advertising signs for Royal Crown and Nehi soda are in the background.

Date: 1937 

Description: Three workers stand near a conveyor carrying bottles at the Pittsfield Bottling Works. A milk cooler sits on a platform nearby. The back of one worker's sh...

Date: 1917 

Description: Four men pose around an International truck, probably a Model H, owned and operated by the Mount Zircon Spring Water Co. The truck is loaded with cases and...

Date:  date unknown

Description: Label from a Badger Brew pilsner beer featuring the outline of the state of Wisconsin and stalks of wheat on a red background.

Date: 1999-01-15 before

Description: One-page menu for a wine dinner at L'Etoile Restaurant with vintner Heidi Schrock and importer Terry Theise, with a side illustration by Rebekkah Luce of g...

Date:  

Description: Letterhead of the E.R. Godfrey & Sons Company of Milwaukee, Wisconsin, with a red belt with a silver buckle across the top left. Examples of the company's...

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