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Date: 1933 

Description: The Fauerbach Beer display at the Grocery Convention. The display consists of many bottles of beer, beer cases, die cut cardboard displays, cloth bunting a...

Date: 1938-05-12 

Description: Workers stand at a machine putting bottles into crates. One of the workers is wearing an apron and rubber knee-high boots. A McCormick-Deering eight can mi...

Date: 1950 

Description: A man parks an International Model L-160 truck owned by the Royal Crown Cola Company near stacks of empty bottles in crates outdoors at the company factory...

Date: 1928-06-12 

Description: Driver delivering cases of bottled Coca-Cola (soda) to a residential neighborhood in an International delivery truck.

Date: 1999-01-15 before

Description: One-page menu for a wine dinner at L'Etoile Restaurant with vintner Heidi Schrock and importer Terry Theise, with a side illustration by Rebekkah Luce of g...

Photograph

A&W Rootbeer Stand

Date: 1931-09-12 

Description: A&W Rootbeer Stand at 900 South Park Street, with employees in uniforms posed in front of the building.

Photograph

The Stein

Date: 1932-05-18 

Description: The Stein, a root beer stand in shape of a glass mug, on Atwood Avenue near Walter Street.

Date:  

Description: Interior menu pages from Mortons Surf Club, with spot illustrations on colored rounds of representative items, such as the "Mortini" for the drinks section...

Date: 1880 

Description: Engraved image of three men in a dark room examining kegs of beer by candlelight.

Date: 1926-08-16 

Description: An International Model 63 truck parked ouside the Watkins Beverage Company building. A sign on the truck reads, "Gold Springs Ginger Ale; Every Swallow Pur...

Date: 1938-06-13 ca.

Description: A man in a hat and long coat with rubber protectors over his shoes stands next to a McCormick-Deering cooler. Four milk cans are in the foreground. Origin...

Date:  

Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...

Date: 1906 

Description: Schlitz advertisement copied from the "Milwaukee Press Club Annual." The image features an African man holding a Schlitz advertising sign. Underneath the i...

Promotions on Paper, 1850s-1975

Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

Date: 1930 ca.

Description: Interior view of the bar, with eight bar stools. Signs behind the bar include "Coca-Cola," "Grain Belt Beer," "Goebel," and "Pabst Blue Ribbon Beer."

Date: 1928 

Description: Label submitted to the state of Wisconsin for trademark registration. "Viking brand, Malt Syrup, distributed by E-C products Co." A large viking ship is pr...

Date:  

Description: Interior view of men working in the wash house at Schlitz Brewery. At the top right is an inset of the exterior of the building.

Date: 1938 

Description: A McCormick-Deering Cooler installation in a Pepsi-Cola bottling plant. The cooler is mounted on a raised platform.

Date: 1962-03 

Description: A group of two men and two women are seated in a booth. The table is littered with soda bottles, plates, and glasses. The woman on the right in the backgro...

Date: 1938 ca.

Description: A Texaco Super Service filling station owned by H.F. Bartsch on the corner of Park and Midland Streets. A home is on the opposite side of Midland Street. T...

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