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Date: 1967-09-04 ca.

Description: A service station decorated with a flowers in a window box. On the left is a Pepsi-Cola vending machine.

Date: 1962 

Description: Sailors passing cases of bottled Coca-Cola (soda) from an International truck to a ship docked at Chicago. City skyline in background.

Date: 1923 

Description: Label submitted to the state of Wisconsin for trademark registration. The triangular shaped label for Blatz Malt Syrup is printed in black and red. At the...

Promotions on Paper, 1850s-1975

Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

Date: 1944-08-26 

Description: A formally dressed young woman and her beau in his U.S. Army uniform sit at a table and drink Coca-Cola at the "Moonlight Formal" in Tripp Commons at the M...

Date:  

Description: Front and back covers of the Mortons Surf Club menu, with a black on blue grid of Chicago streets from Lake Michigan to Vincennes Avenue, and E. 45th to E....

Date: 1903 ca.

Description: Interior of a bar in Northern Wisconsin. Two bar patrons are pictured standing in front of the bar, with a bartender posing behind them. The back of the ca...

Date: 1924 

Description: Label submitted to the state of Wisconsin for trademark registration. Bottle label for Blatz Red Star Ginger Ale. The label features the Blatz logo at the...

Date: 1938 

Description: A McCormick-Deering ten can cooler sits underneath a counter next to the soda faucets at Clyde Cockershaw's Bar. In the background are advertisements for...

Photograph

Fox House

Date: 1925 

Description: The brick, Italianate style Fox House hotel in Columbus. There are brackets under the overhang and a large belvidere. A sign on the building advertises Coc...

Date: 1868-12-22 before

Description: Front cover and interior menu pages from the Third Annual Supper of the New England Society, held at Vilas House to commemorate Forefather's Day. On the co...

Date:  date unknown

Description: Brewmasters Amber beer label with a drawing of a mug of beer.

Print

Bevo, Label

Date: 1917 

Description: Label submitted to the state of Wisconsin for trademark registration. The label features an image of a crane and an eagle. Bevo was a non-alcoholic drink p...

Date: 1920 ca.

Description: International Model G-61 loaded with Orange Smash soda and parked in middle of a city street. The truck was owned and operated by Batchelor's Bottling Work...

Photograph

Main Street

Date:  

Description: Main Street with William Fehrmann's Saloon and Boarding House.

Date:  date unknown

Description: Man standing in front of horse-drawn wagon loaded with barrels of beer from the Miller Brewery.

Date: 1939-11-09 

Description: Budweiser beer and snack food display in Frank Fruit Company, 609-613 University Avenue. Sign says, "America's Social Companion".

Wisconsin Historical Museum Object – Feature Story

"Bright beer" storage tank by Dunck Tank Works, Milwaukee, c 1910. Used by Stevens Point Brewery, Stevens Point, c 1915-1995.(Museum object #2007.83.2)

Date: 1956 

Description: Color photograph of a delivery man unloading cases of bottled Pepsi (soda) from an International Metro truck in front of Ralph's Supermarket.

Date: 1884 

Description: A card advertising Conrad Seipp's Brewery of Chicago. Features a caricature of United States political figures of 1884, including, seated at the table from...

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