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Description: Front cover and first page of cocktail menu from the Indian Room, Hotel Monona. The cover features a profile illustration of the head of an American Indian...
Date: date unknown
Description: Label for Northern Pale brewed by Northern Brewing Company. The label depicts a lake scene with evergreen trees in the background and the round Northern Be...
Date: 1971-04 before
Description: Poster of a woman in fancy clothing, holding a fan, advertising for Pabst Blue Ribbon beer. Caption below reads, "Pabst, Good Old-time Flavor, Since 1844....
Description: Label submitted to the state of Wisconsin for trademark registration. The label features an image of a crane and an eagle. Bevo was a non-alcoholic drink p...
Description: Delivery man unloading Coca-Cola (soda) bottles from his International A-4 truck with steel bottlers body. The truck was owned by the Midwest Dairy Company...
Date: 1886-07-03 after
Description: Hand-colored postcard of the interior of the Schlitz Palm Garden. Located on N. 3rd Street, south of W. Wisconsin Avenue, the Schlitz Palm Garden opened on...
Description: Delivery driver posing with an International Coca-Cola (soda) delivery truck in front of a service station.
Description: International C-15 truck owned by J.A. LaFontaine of Amos, Quebec, Canada and used by Carling Breweries.
Description: A McCormick-Deering Cooler installation in a Pepsi-Cola bottling plant. The cooler is mounted on a raised platform.
Description: Inside of Coke bottle cap with a head shot of Packers full back, #37 Jim Taylor.
Promotions on Paper, 1850s-1975
Description: Label submitted to the State of Wisconsin for trademark registration. Features an illustration of a Japanese woman wearing traditional clothing. In the bac...
Description: Combination Class B Retail liquor license granted to Emma Johnson of River Falls.
Description: Label for Friarswood Dark Lager brewed by Brewmasters' Pub, Ltd. The label features a drawing of the renovated masonry barn that houses the brew pub.
Description: Workers stand near bottling equipment at the Royal Crown Cola Company. Advertising signs for Royal Crown and Nehi soda are in the background.
Description: Three workers stand near a conveyor carrying bottles at the Pittsfield Bottling Works. A milk cooler sits on a platform nearby. The back of one worker's sh...
Description: Four men pose around an International truck, probably a Model H, owned and operated by the Mount Zircon Spring Water Co. The truck is loaded with cases and...
Description: Label from a Badger Brew pilsner beer featuring the outline of the state of Wisconsin and stalks of wheat on a red background.
Date: 1999-01-15 before
Description: One-page menu for a wine dinner at L'Etoile Restaurant with vintner Heidi Schrock and importer Terry Theise, with a side illustration by Rebekkah Luce of g...
Description: Letterhead of the E.R. Godfrey & Sons Company of Milwaukee, Wisconsin, with a red belt with a silver buckle across the top left. Examples of the company's...
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