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Date: 1926 

Description: Label submitted to the State of Wisconsin for trademark registration. "Old Heidelberg Brew, Made under the formula of a famous old German brew, Val. Blatz...

Date: 1925-08-25 

Description: Four men wearing hats stand next to an International truck while holding bottles of NuGrape soda(?). The lettering on the truck reads, "Drink NuGrape in B...

Date: 1950 

Description: A man parks an International Model L-160 truck owned by the Royal Crown Cola Company near stacks of empty bottles in crates outdoors at the company factory...

Wisconsin Historical Museum Object – Feature Story

"Bright beer" storage tank by Dunck Tank Works, Milwaukee, c 1910. Used by Stevens Point Brewery, Stevens Point, c 1915-1995.(Museum object #2007.83.2)

Date: 1885 

Description: Engraved image of a man adding ingredients from a barrel to a boiling vat of beer.

Date: 1928 

Description: Label submitted to the state of Wisconsin for trademark registration. "Cross Country, Hop Flavored, Malt Syrup, Made and packed by, Rock Island Brewing Co....

Photograph

Reed's Cafe

Date: 1937 

Description: A woman stands by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 can mil...

Date: 1935-05-31 

Description: A man holding a clipboard talks to a driver seated behind the wheel of an International C-60 truck parked in a loading area. The refrigerated truck was use...

Date:  date unknown

Description: One-page menu for Chalet on the Lake, with a colored pen-and-ink still life of a vase of flowers and greenery on a table set with bottles of wine, wine gla...

Date: 1928 

Description: Label submitted to the state of Wisconsin for trademark registration. "Viking brand, Malt Syrup, distributed by E-C products Co." A large viking ship is pr...

Date:  date unknown

Description: Color photographic postcard of the exterior to the Von Stiehl Winery building. The Italianate structure was built in 1868 on what is now called South Water...

Date: 1937 

Description: Three workers stand near a conveyor carrying bottles at the Pittsfield Bottling Works. A milk cooler sits on a platform nearby. The back of one worker's sh...

Date: 1997-11-12 before

Description: Menu from a dinner presented by L'Etoile Restaurant and wine importer Terry Theise, with a translucent overlay and a backing sheet with a bunch of grapes a...

Date: 1936-06-20 

Description: Label submitted to the State of Wisconsin for trademark registration. "The Original Refreshing Cherry Drink." Depicts a bunch of cherries, and a glass of t...

Date: 1933 

Description: International truck delivering Orange Crush soda to a concession stand at the "Century of Progress" Worlds Fair. The truck was owned by Citrus Fruit Juice...

Date: 1962-03 

Description: A group of two men and two women are seated in a booth. The table is littered with soda bottles, plates, and glasses. The woman on the right in the backgro...

Date:  

Description: Letterhead of the E.R. Godfrey & Sons Company of Milwaukee, Wisconsin, with a red belt with a silver buckle across the top left. Examples of the company's...

Date:  date unknown

Description: Peoples Bock Beer Label with the word Peoples in an arrow, a drawing of a goat, and stalks of wheat. The label also bears the phrases "Hits the spot...

Photograph

Coca-Cola Truck

Date: 1937 

Description: A man is loading crates of bottled Coca-Cola into an International C-300 truck parked in the street in front of a large brick building.

Date:  

Description: Advertisement for Blatz Private Stock, a "de-alcoholized" beer brewed in Milwaukee during Prohibition. Depicts a couple picnicking near a lake and mountain...

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