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Date: 1938 

Description: Workers packing bottles (possibly of soda) near a McCormick-Deering ten-can cooler at Parmlee Bottling Works.

Photograph

Coca-Cola Truck

Date: 1937 

Description: A man is loading crates of bottled Coca-Cola into an International C-300 truck parked in the street in front of a large brick building.

Date:  

Description: Interior view of men working in the wash house at Schlitz Brewery. At the top right is an inset of the exterior of the building.

Date: 1938-07-11 ca.

Description: Workers packing bottles (possibly of soda) near a McCormick-Deering 8 can cooler at Lake City Bottling Company.

Date:  

Description: Dual interior views of the Schlitz Brewery bottling department.

Date:  date unknown

Description: Peoples Bock Beer Label with the word Peoples in an arrow, a drawing of a goat, and stalks of wheat. The label also bears the phrases "Hits the spot...

Date: 1928 

Description: Label submitted to the state of Wisconsin for trademark registration. "Viking brand, Malt Syrup, distributed by E-C products Co." A large viking ship is pr...

Photograph

Crush Bottling Co.

Date: 1938-09-22 ca.

Description: A man stands next to a McCormick-Deering 10 can cooler with his hand on the motor at the Crush Bottling Company. A sign on the back of the cooler reads "D...

Date: 1978-10-28 before

Description: Menu from the Jamieson House, with decorative borders featuring putti holding a platter of meat, wine cellar keys, and a basket of wines; decanting wine fr...

Date: 1962-03 

Description: A group of two men and two women are seated in a booth. The table is littered with soda bottles, plates, and glasses. The woman on the right in the backgro...

Date:  

Description: Letterhead of the Ambrosia Chocolate Company of Milwaukee, Wisconsin, manufacturers of chocolate confectionery and cocoa, with an elevated view of the comp...

Date:  date unknown

Description: Brewmasters Amber beer label with a drawing of a mug of beer.

Date: 1925 

Description: Exterior of the Nestle Food Condensery plant.

Photograph

Beverage Dispenser

Date: 1930 

Description: A man stoops to fill a paper cup with a beverage from a barrel dispenser under a tent at what appears to be a fair. The barrel is marked "IHC Service."

Photograph

A.J. Brandehoff

Date: 1938 

Description: A man leans over to open a bottle of Diehl beer with a bottle opener that is mounted on a McCormick-Deering cooler. A woman stands nearby holding a tray wi...

Promotions on Paper, 1850s-1975

Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

Date: 1934 

Description: Label submitted to the state of Wisconsin for trademark registration. Old Hollander beer, brewed by the Oconomowoc Brewing Company. On the label the beer i...

Date: 1937 

Description: A man holds two bottles of beer on top of a cooler. A clock is on the wall with a sign that reads: "No Beer Sold After Midnite." Original caption states...

Date: 1993-03-23 before

Description: One-page autographed menu for a six-course food and wine-tasting event with Terrance Leighton, with the outline of a wine bottle and a bunch of grapes in i...

Date: 1940 

Description: Workers stand near bottling equipment at the Royal Crown Cola Company. Advertising signs for Royal Crown and Nehi soda are in the background.

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