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Description: Label submitted to the state of Wisconsin for trademark registration. "Viking brand, Malt Syrup, distributed by E-C products Co." A large viking ship is pr...
Description: Engraved image of two men working in a cellar full of wooden barrels filled with fermenting beer.
Description: Two women serving coffee to customers at a coffee shop. Richland Center, Wisconsin.
Description: Engraved image of a man adding ingredients from a barrel to a boiling vat of beer.
Date: 1953 ca.
Description: Front and back of one-page menu from the Scandia Restaurant, with a whimsical cartoon map rendering by Hakon Mielche of the Scandinavian countries and the...
Date: 1938 ca.
Description: A Texaco Super Service filling station owned by H.F. Bartsch on the corner of Park and Midland Streets. A home is on the opposite side of Midland Street. T...
Description: Young woman drinking a bottle of Orange Crush soda in front of two International Model S Orange Crush delivery trucks parked along a storefront. A driver l...
Description: The original caption reads, "These four students of the college are apparently enjoying the fruit punch. They are Gerald Newman, Jan Franz, Jack Miller, an...
Description: Label submitted to the state of Wisconsin for trademark registration. "Kreme-O-Maltz, Light Hop Flavor, Malt Syrup." Distributed by the Oshkosh Maltz Produ...
Description: Workers stand near bottling equipment at the Royal Crown Cola Company. Advertising signs for Royal Crown and Nehi soda are in the background.
Description: A man parks an International Model L-160 truck owned by the Royal Crown Cola Company near stacks of empty bottles in crates outdoors at the company factory...
Description: Color photograph of a delivery man unloading cases of bottled Pepsi (soda) from an International Metro truck in front of Ralph's Supermarket.
Description: A McCormick-Deering cooler at the Buster Bottling Company. A worker with a "Drink Orange Crush" hat is moving soda bottles to a crate.
Description: Buster Keaton (right) appraises a costume for a Seneca Grape Juice TV commercial with J. Wolcott, the company's Vice President.
Description: Costumed saleswoman at a supermarket display for Dr. Pepper soft drinks. The display includes samples of "Hot Dr. Pepper," and "winter warmer."
Description: Budweiser beer and snack food display in Frank Fruit Company, 609-613 University Avenue. Sign says, "America's Social Companion".
Description: Letterhead of the E.R. Godfrey & Sons Company of Milwaukee, Wisconsin, with a red belt with a silver buckle across the top left. Examples of the company's...
Date: 1967-09-04 ca.
Description: A service station decorated with a flowers in a window box. On the left is a Pepsi-Cola vending machine.
Description: Interior view of men working in the wash house at Schlitz Brewery. At the top right is an inset of the exterior of the building.
Date: date unknown
Description: Label from a Badger Brew pilsner beer featuring the outline of the state of Wisconsin and stalks of wheat on a red background.
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