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Date: 1939-11-09 

Description: Budweiser beer and snack food display in Frank Fruit Company, 609-613 University Avenue. Sign says, "America's Social Companion".

Date: 1906 

Description: Schlitz advertisement copied from the "Milwaukee Press Club Annual." The image features an African man holding a Schlitz advertising sign. Underneath the i...

Date: 1930 

Description: Delivery man unloading Coca-Cola (soda) bottles from his International A-4 truck with steel bottlers body. The truck was owned by the Midwest Dairy Company...

Date: 1936 

Description: Men unload crates of beer from the back of an International C-40 truck owned by the Berghoff Brewing Company onto a loading dock.

Date: 1928-06-12 

Description: Driver delivering cases of bottled Coca-Cola (soda) to a residential neighborhood in an International delivery truck.

Date: 1948-08-09 

Description: An advertising image of a Coca-Cola bottling machine that was styled by Brooks Stevens with the Brooks Stevens logo in the corner.

Date: 1924 

Description: Label submitted to the state of Wisconsin for trademark registration. "Blatz Waukesha Water, Bottled at the Springs, Waukesha WI, A natural spring water, s...

Photograph

Coffee Shop

Date: 1960-05 

Description: Two women serving coffee to customers at a coffee shop. Richland Center, Wisconsin.

Date: 1921 ca.

Description: Two International model "F" or "31" trucks with male drivers, which are operated by the Royal Carbonating Company of Providence, Rhode Island. The trucks a...

Date:  

Description: Letterhead of the Roundy, Peckham & Dexter Company, with color illustrations of three Roundy's products: a package of coffee, and cans of pineapple and tom...

Photograph

Rhythm Girls

Date: 1932-06-25 

Description: Fanchon and Mario "Rhythm Girls" posing in front of an A&W Root Beer stand holding mugs of root beer.

Date: 1966 

Description: Costumed saleswoman at a supermarket display for Dr. Pepper soft drinks. The display includes samples of "Hot Dr. Pepper," and "winter warmer."

Date: 1949-08-19 

Description: Interior of the Canada Dry Bottling Company plant at 3313 University Avenue, showing the bottling line.

Photograph

Carling Beer Truck

Date: 1936 

Description: International C-15 truck owned by J.A. LaFontaine of Amos, Quebec, Canada and used by Carling Breweries.

Photograph

Beverage Dispenser

Date: 1930 

Description: A man stoops to fill a paper cup with a beverage from a barrel dispenser under a tent at what appears to be a fair. The barrel is marked "IHC Service."

Date: 1927 

Description: Label submitted to the state of Wisconsin for trademark registration. "Schlitz, Pale Dry, Ginger Ale 'Will make your hospitality famous.'" The advertisemen...

Date: 1937 

Description: A man holds two bottles of beer on top of a cooler. A clock is on the wall with a sign that reads: "No Beer Sold After Midnite." Original caption states...

Date:  

Description: Interior menu pages from Mortons Surf Club, with spot illustrations on colored rounds of representative items, such as the "Mortini" for the drinks section...

Date: 1952-10-01 

Description: Combination Class B Retail liquor license granted to Emma Johnson of River Falls.

Date: 1920 ca.

Description: International Model G-61 loaded with Orange Smash soda and parked in middle of a city street. The truck was owned and operated by Batchelor's Bottling Work...

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