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Date: 1928 

Description: Label submitted to the state of Wisconsin for trademark registration. "Viking brand, Malt Syrup, distributed by E-C products Co." A large viking ship is pr...

Date: 1885 

Description: Engraved image of two men working in a cellar full of wooden barrels filled with fermenting beer.

Photograph

Coffee Shop

Date: 1960-05 

Description: Two women serving coffee to customers at a coffee shop. Richland Center, Wisconsin.

Date: 1885 

Description: Engraved image of a man adding ingredients from a barrel to a boiling vat of beer.

Date: 1953 ca.

Description: Front and back of one-page menu from the Scandia Restaurant, with a whimsical cartoon map rendering by Hakon Mielche of the Scandinavian countries and the...

Date: 1938 ca.

Description: A Texaco Super Service filling station owned by H.F. Bartsch on the corner of Park and Midland Streets. A home is on the opposite side of Midland Street. T...

Date: 1925-08-25 

Description: Young woman drinking a bottle of Orange Crush soda in front of two International Model S Orange Crush delivery trucks parked along a storefront. A driver l...

Date: 1957-04-26 

Description: The original caption reads, "These four students of the college are apparently enjoying the fruit punch. They are Gerald Newman, Jan Franz, Jack Miller, an...

Date: 1929 

Description: Label submitted to the state of Wisconsin for trademark registration. "Kreme-O-Maltz, Light Hop Flavor, Malt Syrup." Distributed by the Oshkosh Maltz Produ...

Date: 1940 

Description: Workers stand near bottling equipment at the Royal Crown Cola Company. Advertising signs for Royal Crown and Nehi soda are in the background.

Date: 1950 

Description: A man parks an International Model L-160 truck owned by the Royal Crown Cola Company near stacks of empty bottles in crates outdoors at the company factory...

Date: 1956 

Description: Color photograph of a delivery man unloading cases of bottled Pepsi (soda) from an International Metro truck in front of Ralph's Supermarket.

Photograph

Buster Bottling Co.

Date: 1938 

Description: A McCormick-Deering cooler at the Buster Bottling Company. A worker with a "Drink Orange Crush" hat is moving soda bottles to a crate.

Date: 1965 

Description: Buster Keaton (right) appraises a costume for a Seneca Grape Juice TV commercial with J. Wolcott, the company's Vice President.

Date: 1966 

Description: Costumed saleswoman at a supermarket display for Dr. Pepper soft drinks. The display includes samples of "Hot Dr. Pepper," and "winter warmer."

Date: 1939-11-09 

Description: Budweiser beer and snack food display in Frank Fruit Company, 609-613 University Avenue. Sign says, "America's Social Companion".

Date:  

Description: Letterhead of the E.R. Godfrey & Sons Company of Milwaukee, Wisconsin, with a red belt with a silver buckle across the top left. Examples of the company's...

Date: 1967-09-04 ca.

Description: A service station decorated with a flowers in a window box. On the left is a Pepsi-Cola vending machine.

Date:  

Description: Interior view of men working in the wash house at Schlitz Brewery. At the top right is an inset of the exterior of the building.

Date:  date unknown

Description: Label from a Badger Brew pilsner beer featuring the outline of the state of Wisconsin and stalks of wheat on a red background.

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