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Date: 1967-11-08 

Description: Side view of Kelly's Liquor Store located on Main Street (STH 13) in Wisconsin Rapids. A Pepsi Cola delivery truck is parked in the store's parking lot.

Date:  

Description: One-page wine list from the Green Bay Turn Verein, a German gymnastic society, with a background image of a mustachioed male figure holding a flag with an...

Historical Essay

Prohibition Soda Pop

Wisconsin Historical Museum Object – Feature Story

Case of soda pop bottles shipped by the Kurth Company of Columbus, Wisconsin during prohibition, 1920-1933. (Museum object #1994.77.1)

Date: 1879 

Description: Drawing of a girl sitting on a barrel as a man dumps apples into a press to make cider. Two men manually operate the press at the left.

Date: 1999-01-15 before

Description: One-page menu for a wine dinner at L'Etoile Restaurant with vintner Heidi Schrock and importer Terry Theise, with a side illustration by Rebekkah Luce of g...

Photograph

A&W Rootbeer Stand

Date: 1931-09-12 

Description: A&W Rootbeer Stand at 900 South Park Street, with employees in uniforms posed in front of the building.

Date:  

Description: Letterhead of T.F. Mackmiller, a wholesale liquor dealer from Iron River, Wisconsin, with a plaque that reads "Wholesale Liquor Dealer." On the left is a c...

Date: 1965 

Description: Buster Keaton (right) appraises a costume for a Seneca Grape Juice TV commercial with J. Wolcott, the company's Vice President.

Promotions on Paper, 1850s-1975

Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

Date:  

Description: Wine list menu for The Black Steer, with a waiter holding a serving tray with a bottle and two glasses, and making an "okay" motion with his other hand; in...

Photograph

Coffee Shop

Date: 1960-05 

Description: Two women serving coffee to customers at a coffee shop. Richland Center, Wisconsin.

Date: 1967-09-04 ca.

Description: A service station decorated with a flowers in a window box. On the left is a Pepsi-Cola vending machine.

Date:  

Description: Letterhead of the Roundy, Peckham & Dexter Company, with color illustrations of three Roundy's products: a package of coffee, and cans of pineapple and tom...

Date: 1935-11-06 

Description: Three of the five International trucks, owned by the Gazosa Beverage Company, are parked at an angle outside of the Rainier Distributing Company. Men weari...

Date:  

Description: Dual exterior and interior views of office entrance and office buffet.

Date:  

Description: Letterhead of Louis Koenig, dealer in "Fine Wines, Liquors and Cigars" from Scott, Wisconsin, with a drawing of two men wearing long-sleeved shirts, vests,...

Date:  date unknown

Description: Label for Lithia Beer with the company logo at left.

Photograph

Reed's Cafe

Date: 1937 

Description: A woman stands by a cooler with a beer bottle in her hand at Reed's Cafe near a stove and countertop. Original caption states: "McCormick-Deering 6 can mil...

Date:  

Description: Letterhead of Hammel, Newald & Company, a wholesale wine and liquor dealer and importer from Milwaukee, Wisconsin. On the left is a three-quarter view of t...

Date:  date unknown

Description: Capital Island Wheat beer label. The label features a drawing of the Wisconsin Capitol dome flanked by stalks of wheat. There is also a map of Washington I...

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