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Ever wonder why beer is so popular in Wisconsin? Wisconsin history is full of breweries and beer.

Historical Essay

Brewing and Prohibition

Read about the brewing industry, the temperance movement, and the effects of prohibition in Wisconsin.

Historical Essay

Shotz Brewery Costume

Wisconsin Historical Museum Object – Feature Story

Shotz Brewery smock used in Laverne and Shirley television series, 1976-1980. (Museum object #2006.38.1)

Wisconsin Historical Museum Object – Feature Story

Schlitz "Sunshine Vitamin D" Beer Can featuring Continental Can Co.'s new crown top design, 1936. (Museum Object 2011.77.1)

Promotions on Paper, 1850s-1975

Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

A Short History of Wisconsin

Wisconsin Historical Museum Object – Feature Story

"Bright beer" storage tank by Dunck Tank Works, Milwaukee, c 1910. Used by Stevens Point Brewery, Stevens Point, c 1915-1995.(Museum object #2007.83.2)

Historical Essay

Prohibition Soda Pop

Wisconsin Historical Museum Object – Feature Story

Case of soda pop bottles shipped by the Kurth Company of Columbus, Wisconsin during prohibition, 1920-1933. (Museum object #1994.77.1)
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