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Ever wonder why beer is so popular in Wisconsin? Wisconsin history is full of breweries and beer.

Promotions on Paper, 1850s-1975

Custom-designed letterheads were a universal way of proclaiming who you were. Historical letterheads are prime examples of early branding.

Historical Essay

Shotz Brewery Costume

Wisconsin Historical Museum Object – Feature Story

Shotz Brewery smock used in Laverne and Shirley television series, 1976-1980. (Museum object #2006.38.1)

A Short History of Wisconsin

Historical Essay

Brewing and Prohibition

Read about the brewing industry, the temperance movement, and the effects of prohibition in Wisconsin.

Wisconsin Historical Museum Object – Feature Story

"Bright beer" storage tank by Dunck Tank Works, Milwaukee, c 1910. Used by Stevens Point Brewery, Stevens Point, c 1915-1995.(Museum object #2007.83.2)

Discover historical details and explore our online collections related to Algoma, Wisconsin.

Wisconsin Historical Museum Object – Feature Story

Schlitz "Sunshine Vitamin D" Beer Can featuring Continental Can Co.'s new crown top design, 1936. (Museum Object 2011.77.1)

Images of a Milwaukee Manufacturing Powerhouse

Read about one of Milwaukee's most successful manufacturing companies and view vintage photographs of the corporation.

Historical Essay

Prohibition Soda Pop

Wisconsin Historical Museum Object – Feature Story

Case of soda pop bottles shipped by the Kurth Company of Columbus, Wisconsin during prohibition, 1920-1933. (Museum object #1994.77.1)
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