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Date: 1932-04 ca.

Description: "Here's to Health!," an advertisement for the alcohol-free beer brewed by Schlitz during Prohibition. The advertising touts the product's healthful qualiti...

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Bevo, Label

Date: 1917 

Description: Label submitted to the state of Wisconsin for trademark registration. The label features an image of a crane and an eagle. Bevo was a non-alcoholic drink p...

Date: 1914 ca.

Description: Card from Madison Dry League pledging support to those who seek to eliminate saloons in the city of Madison. The organization's slogan was, "A happy, sober...

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