304 N ADAMS ST | Property Record | Wisconsin Historical Society

Property Record


Architecture and History Inventory


Historic Name: Hotel Northland

Other Name: Port Plaza Towers


Reference Number: 29441


Location (Address): 304 N ADAMS ST

County: Brown

City: Green Bay


Unincorporated Community: 





Quarter Section: 

Quarter/Quarter Section: 


Year Built: 1924

Additions: 1946

Survey Date:1986

Historic Use: hotel/motel

Architectural Style: Tudor Revival

Property Type: Building

Structural System: 

Wall Material: Brick

Architect:Herbert W. Tullgren of Martin Tullgren and Sons, Milwaukee (architects)

Architect:T.J. Kelly (builder)

Other Buildings On Site: 

Demolished?: No

Demolished Date: 


National/State Register Listing Name:  Hotel Northland

National Register Listing Date: 2013-10-30

State Register Listing Date: 2013-08-23

National Register Multiple Property Name: 


Additional Information: A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, Division of Historic Preservation-Public History.

Large Tudor Revival inspired design for urban hotel building. Three part classical design with base, middle, and attic. The three-story-tall base is topped by a very wide cut stone entablature used as a beltcourse. Supporting the entablature are massive brick pilasters resting on equally massive cut stone pedestals. The corners of the base have three distinct separate floors with the original first floor windows no longer extant. The spandrels between the windows on the second and third floors have small cut stone decorative squares at the top and between.

The principal facade is on N. Adams Street, and although the first floor is altered, the original four large triple window groups separated by pilasters and each having a very large, basket-handle arched transom above with four lites, is still intact. There is also the original flat marquee over the entrance doors.

The five-story-tall middle section is six bays wide with the center four bays each having two windows and the two corner bays having three, and being further distinguished by cut stone quoms rising up to the main building cornice where they are terminated by a crenellated brick parapet. The spandrels are also distinct in the corners, having a concrete central panel set off by smaller panels at the corners.

The attic floor between the corners is stucco-faced, while the corners are brick. All building windows have been replaced with modern energy-efficient 1/1 lite windows.

Banquets and dances heralded the Hotel Northland's grand opening in 1924. Nine stories tall, it boasted 260 rooms (before a 1947 addition gave it 105 more). This was Green Bay's finest hostelry, the pride of Walter Schroeder, a hotel magnate whose other luxurious holdings included the Astor Hotel, the Schroeder Hotel, and the Wisconsin Hotel, all in Milwaukee.

The Northland's crenelated parapets, stone quoins, and patterned brickwork gave it a vaguely Neo-Tudor flavor that found favor with well-to-do Americans in the decade after World War I. Architects usually used the style for houses, less often for public or commercial buildings like this one. The Northland's now-unknown designer organized the building in three parts like those of a Roman column--a three-story base, five-story shaft, and attic capital. This tripartite elevation appeared on many tall buildings in the early twentieth century.

Bibliographic References: Historic name, date of construction: Sanborn maps. Green Bay Press Gazette 3/20/1924; 7/16/1927; 3/5/1929; 2/22/1932; 12/31/1946; 9/28/1957; 2/2/1959; 2/4/1959; 1/19/1963; 5/2/1972; 1/7/1979; 3/21/1924. Nichols, J. "Port Plaza Inn". Blueprints. Green Bay: J. Nichols Associates Inc., 1979. Buildings of Wisconsin manuscript.


Wisconsin Architecture and History Inventory, Division of Historic Preservation-Public History, Wisconsin Historical Society, Madison, Wisconsin

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