Property Record
121 N BROADWAY (AKA 241-297 E ERIE ST)
Architecture and History Inventory
| Historic Name: | Milwaukee Terminal Building |
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| Other Name: | Milwaukee Institute of Art and Design |
| Contributing: | Yes |
| Reference Number: | 110917 |
| Location (Address): | 121 N BROADWAY (AKA 241-297 E ERIE ST) |
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| County: | Milwaukee |
| City: | Milwaukee |
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| Year Built: | 1919 |
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| Additions: | 1920 |
| Survey Date: | 1984 |
| Historic Use: | warehouse |
| Architectural Style: | Commercial Vernacular |
| Structural System: | |
| Wall Material: | Concrete |
| Architect: | Herman Esser |
| Other Buildings On Site: | |
| Demolished?: | No |
| Demolished Date: |
| National/State Register Listing Name: | Historic Third Ward District |
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| National Register Listing Date: | 3/8/1984 |
| State Register Listing Date: | 1/1/1989 |
| National Register Multiple Property Name: |
| Additional Information: | Other map codes include MVIS 2/32, 10/25 USGS-Milwaukee. The M in the photo codes is short for MVIS. This four-story building is commercial in style and imposingly large with a reinforced concrete exterior and red brick spandrels. Floral designs are visible on the cornice. 245,000 square feet in total. HISTORICAL BACKGROUND AND SIGNIFICANCE: This building offered 25,000 feet of heated fireproof terminal manufacturing space extending 440 feet along the Milwaukee riverfront, with three four-ton freight elevators, high pressure steam services and river dockage. It was occupied immediately after completion by a publishing firm and the School of Engineering of Milwaukee. By 1932 the building housed at least 10 different whoesale, retail and storage companies. Still crowned by its original 40,000 steel water tank, it is presently occupied by a commercial printer, a local nut retailer and by several manufacturers. Four story reinforced concrete with red brick spandrels; commercial style with floral designs on cornice. This warehouse is imposingly large. |
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| Bibliographic References: | Building Permit and Plans. Historic Third Ward Historic Walking Tour, Historic Third Ward Association, 2009. |
| Wisconsin Architecture and History Inventory, State Historic Preservation Office, Wisconsin Historical Society, Madison, Wisconsin |