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Buildings with Taste: Restaurant Architecture in Wisconsin

Many of Wisconsin's
drive-in restaurants
specialize in frozen
custard. This Kitts drive-in
is located at 7000 West
Capitol Drive in
Milwaukee. Courtesy of
Jim Draeger, personal
Dining out in 19th-century Wisconsin was primarily an experience for the wealthy and the traveler. The majority of people who dined out did so at a stagecoach inn. Stage inns were known for staple foods and included home cooking based on whatever local food was readily available, which often included meat and potatoes, wild game, fish, and pickled and preserved foods during the winter months.  Often these restaurants served a transient clientele that were associated with conspicuous consumption and overindulgence, and the restaurants themselves were seen as decadent and sinful. Before the 1920s, the automobile tourist had few dining options, especially places that were appropriate for women and children. The exponential growth of automobile travel in the 1920s caused a new development in roadside dining. Soon food stands, followed by drive-ins and family restaurants, appeared along the roadside offering automobile travelers a variety of dining options.

These pages were developed as a cooperative project between the Wisconsin Historical Society and the Wisconsin Department of Transportation with assistance from Mead and Hunt.

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