About the Exhibit

This on-line exhibition features 50 advertising posters selected from the McCormick-International Harvester Collection at the Wisconsin Historical Society. The International Harvester Company was the largest and most influential farm equipment manufacturer of the twentieth century.

The McCormick-International Harvester Collection includes about 3,000 advertising posters dating from 1849 to the 1980s. The posters in this exhibition were chosen to represent the depth and breadth of that collection. They range in date from 1849 to 1951, and represent a wide variety of printing formats, graphic styles, manufacturers, implements, and marketing approaches.

Poster artist at work, ca. 1905
Poster artist at work, ca. 1905
Visual Materials Archive,
Wisconsin Historical Society,
Whi (IHCM) 8020

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