| Like any kind of artifact, advertising
posters provide physical evidence of the intentions,
perspectives, values, and tastes of the people who made
and used them. The posters in this exhibition tell us
about how agricultural machinery evolved, how farm
equipment manufacturers competed with one another and how
they attracted customers, and how changes in printing
technology and graphic design altered the visual culture
of America.
Our understanding of the McCormick-International
Harvester poster collection is still evolving.
Society archivists have just begun the task of organizing,
conserving, and describing the collection. While some
treasures are posted on this site, many remain to be
discovered. We do, however, know that the poster
collection is one of the preeminent national resources for
studying the history of 19th- and 20th-century advertising.
|
Printing
McCormick Company posters,
ca. 1900
Visual Materials Archive, Wisconsin Historical Society,
WHi(IHFF)495 |
