llustrations of the American West
were enormously popular throughout the nineteenth
century. As western settlement closed the frontier,
the interest in Western life became more intense and
nostalgic. The cowboy assumed an almost mythic place in
American culture, encouraged by the work of artists such
as Frederic Remington and Charles Russell. Because it
evokes toughness, independence, and masculinity, the
cowboy image is still a powerful advertising icon.
llustrations of the American West
were enormously popular throughout the nineteenth
century. As western settlement closed the frontier,
the interest in Western life became more intense and
nostalgic. The cowboy assumed an almost mythic place in
American culture, encouraged by the work of artists such
as Frederic Remington and Charles Russell. Because it
evokes toughness, independence, and masculinity, the
cowboy image is still a powerful advertising icon.