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The Wild West

llustrations of the American West were enormously popular throughout the nineteenth century. As western settlement closed the frontier, the interest in Western life became more intense and nostalgic. The cowboy assumed an almost mythic place in American culture, encouraged by the work of artists such as Frederic Remington and Charles Russell. Because it evokes toughness, independence, and masculinity, the cowboy image is still a powerful advertising icon.

See similar posters: Iconography

Click on image for larger version


Color lithograph, 1913
Printed by Hayes Lithographing Co.
(Buffalo) for International Harvester
Co. (Chicago)
29" x 19.75"

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