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Outdoor Advertising

here is little direct evidence documenting where advertising posters were displayed in rural areas. Photographs show some hanging in dealerís showrooms, and the International Harvester advertising department advised dealers to place them in local businesses. Several posters themselves suggest that advertisements were pasted onto farm fences.

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Click on image for larger version


Color lithograph, 1914
Printed by Hayes Lithographing Co.
(Buffalo) for International Harvester Co.
(Chicago)
29.25" x 20"

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