31 of 51

Sex Sells

or many decades, advertisers have used pictures of attractive women to drum up trade. In the early 1900s, International Harvester issued a series of posters and calendars featuring beautiful young women, often drawn from photographs of models hired by the advertising department.

"I wish to thank you 365 times for [your] calendar. It is a picture of a girl with a harvest hat in the foreground of a harvest field. It is a picture of health and happiness that might be the lot of more farm girls if they knew where happiness lies." --International Harvester customer, 1923

See similar posters: Iconography

Click on image for larger version

Color lithograph, 1915
Printed by Hayes Lithographing Co.
(Buffalo) for International Harvester
Co. (Chicago)
29.5" x 20"

About the Exhibit | Browse the Posters | Browse by Category | Visit the Museum | Exhibit Home

  Wisconsin Historical Society