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Sex Sells

or many decades, advertisers have used pictures of attractive women to drum up trade. In the early 1900s, International Harvester issued a series of posters and calendars featuring beautiful young women, often drawn from photographs of models hired by the advertising department.

"I wish to thank you 365 times for [your] calendar. It is a picture of a girl with a harvest hat in the foreground of a harvest field. It is a picture of health and happiness that might be the lot of more farm girls if they knew where happiness lies." --International Harvester customer, 1923

See similar posters: Iconography

Click on image for larger version


Color lithograph, 1915
Printed by Hayes Lithographing Co.
(Buffalo) for International Harvester
Co. (Chicago)
29.5" x 20"

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