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Seeing Is Believing

rom the 1840s on, farm implement makers staged field demonstrations of their products to generate consumer interest. During the nineteenth century, these demonstrations often took the form of competitions, with two or more companies pitting their latest models against each other. In the twentieth century, manufacturers began to shy away from head-to-head matches and host their own events instead.

See similar posters: Business

Click on image for larger version

Photolithograph, 1916.
Printed by Harvester Press (Chicago)
for International Harvester Co.
48" x 30"

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