rom the 1840s on, farm implement
makers staged field demonstrations of their products to
generate consumer interest. During the nineteenth
century, these demonstrations often took the form of
competitions, with two or more companies pitting their
latest models against each other. In the twentieth
century, manufacturers began to shy away from
head-to-head matches and host their own events instead.
rom the 1840s on, farm implement
makers staged field demonstrations of their products to
generate consumer interest. During the nineteenth
century, these demonstrations often took the form of
competitions, with two or more companies pitting their
latest models against each other. In the twentieth
century, manufacturers began to shy away from
head-to-head matches and host their own events instead.