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The "Latin" Style

n the early 1900s, International Harvester produced a series of Spanish-language posters exclusively for the South American market. These posters feature a distinct graphic style: illustrations of equipment appear within decorative frames on backgrounds of a solid, usually primary color. The origins of this style are unknown, but they may have been related to cost. A simplified color scheme required fewer lithographic plates, which made printing less expensive.

See similar posters: Art History

Click on image for larger version

Color lithograph, 1916.
 Printed by Rolland & Carqueville Co.
(Chicago) for International Harvester
Corp. (Chicago)
32.25" x 21.75"

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