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Every Farmer a Mechanic

efore implement makers could expect farmers to buy complicated and expensive new machinery, they had to teach them to operate and maintain it properly. This was just as true when International Harvester introduced its tractors in 1906 as it had been when Cyrus McCormick began selling reapers in the 1840s. To make farmers confident enough to buy, the company sponsored free “tractor schools” throughout rural America.

See similar posters: Business

Click on image for larger version


Photolithograph, 1919
Printed by Harvester Press (Chicago)
for International Harvester Company
of America (Chicago)
25" x 19"

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