efore implement makers could
expect farmers to buy complicated and expensive new
machinery, they had to teach them to operate and
maintain it properly. This was just as true when
International Harvester introduced its tractors in 1906
as it had been when Cyrus McCormick began selling
reapers in the 1840s. To make farmers confident enough
to buy, the company sponsored free “tractor schools”
throughout rural America.
efore implement makers could
expect farmers to buy complicated and expensive new
machinery, they had to teach them to operate and
maintain it properly. This was just as true when
International Harvester introduced its tractors in 1906
as it had been when Cyrus McCormick began selling
reapers in the 1840s. To make farmers confident enough
to buy, the company sponsored free “tractor schools”
throughout rural America.