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Decentralized Design

he majority of post-1910 posters in the International Harvester Collection were designed and printed in Chicago or other American cities for distribution overseas. In contrast, this one was printed in Zagreb in an atypical style. It shows a hand-drawn, stylized tractor at a time when the company was incorporating more and more photographic sources into its posters.

See similar posters: International

Click on image for larger version

Color lithograph, ca. 1925
Printed by Rozanicowski I Drug D.D.
(Zagreb, Yugoslavia) for International
Harvester Co. (Chicago)
31.5" x 22"

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