Just the Facts
hough graphically understated, cutaway views like this required the painstaking labor of specially trained artists. They also reflect the overall character of International Harvester’s advertising better than the other, flashier, posters in this exhibition. Most of the company’s posters, pamphlets, flyers, and catalogs emphasized the technical features of the product and appealed to the buyer’s practicality rather than his emotions.
See similar posters: Iconography