47 of 51

Just the Facts

hough graphically understated, cutaway views like this required the painstaking labor of specially trained artists. They also reflect the overall character of International Harvester’s advertising better than the other, flashier, posters in this exhibition. Most of the company’s posters, pamphlets, flyers, and catalogs emphasized the technical features of the product and appealed to the buyer’s practicality rather than his emotions.

See similar posters: Iconography

Click on image for larger version
Photolithograph, 1937
Unknown printer (United States) for
International Harvester Co. (Chicago)
28" x 38"

About the Exhibit | Browse the Posters | Browse by Category | Visit the Museum | Exhibit Home

©  Wisconsin Historical Society