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An Explosion of Color

he introduction of color lithography into the United States in 1840 began a revolution in graphic design. Before lithography, color illustrations were expensive and uncommon because they had to be produced by hand one at a time. Lithography allowed production of multiple copies of complex, multi-colored images. By the 1880s, inexpensive color prints had flooded American homes, businesses and public spaces and changed our visual expectations forever.

See similar posters: Printing Technology

Click on image for larger version
Color lithograph, ca. 1876
Printed by Clay and Co. (Buffalo and Chicago)
for C.H. & L.J. McCormick (Chicago)
22.25" x 28"

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