Use the smaller-sized text Use the larger-sized text Use the very large text

Dictionary of Wisconsin History

Browse Things


By Letter: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Or Search Everything...
Search All Terms:

Search All Fields:


Search Results for: the letter 'G', Term Type: 'things'

Term: Gugler Lithographic Company

Definition:

The Gugler Lithographic Company was started in 1878 by German immigrant Henry Gugler (1816-1880) and his two sons, Julius (1848-1919) and Henry jr. (born 1859). By 1883 it had 55 employees and handled all advertising for Pabst Brewing. Twenty years later it had grown to more than 100 employees, and printed a wide variety of commercial imagery including this enormous 1893 Milwaukee birds-eye view.

By World War Two, Gugler was one of the state's largest and most successful printing firms, with subsidiary offices in Chicago and New York and a nationwide portfolio of corporate clients. During the war the company helped mobilize public support for the American war effort. Beginning in 1942, Gugler worked for the federal War Advertising Council to encourage voluntary compliance with rationing and service programs, inspire patriotism, promote home-front morale, and sell war bonds. View the World War Two posters and billboards produced by Gugler here.

In 1956 the last member of the Gugler family interested in the firm passed away, ending eight decades of family control. In 1966 the firm was acquired by Journal Communications, and in 1973 it left downtown Milwaukee for a new printing plant in suburban Brown Deer. Not long after Gugler's 100th anniversary in 1978, NorthStar Print Group acquired Gugler and its factories; in 1999, NorthStar was fifth largest Milwaukee-area printer. It was acquired by Multi-Color Corporation of Cincinnati in 2005, by which time Gugler's brand identity had all but vanished.

[Source: Merrill, Peter. German Immigrant Artists in America (Lanham, MD: Scarecrow Press, 1997): 83. Winter, Heather. "Interim Historic Designation Study Report, Gugler Lithographic Company Building, 1333-1339 N. Milwaukee St., July 2004": 5-7. ]

Map It!
Google Map

74 records found

G.A.R.
gable (architecture)
gad (mining)
gaff (maritime)
gaff-topsail (maritime)
gale (maritime)
Galena
galena (mining)
Galena Light Guard; LaCrosse Light Guard (Civil Wa
galley (maritime)
gambrel roof (architecture)
gandy dancer (railroads)
Gandy-dancer (logging)
Gangway (logging)
garnet (mining)
gas stations in Wisconsin
gauge (railroads)
gay history in Wisconsin
Gay Purge of 1962
genealogy
General (Civil War)
General Allotment Act (1887)
General Motors plant, Janesville
Geneva Independents (Civil War)
Gentile League
German Renaissance Revival (architecture)
German-English Academy
Gettysburg, Battle of
ghee (dairy)
Gideons
ginseng
girt (farming)
Give-her-snoose (logging)
glume (farming)
Gogebic Boom (mining)
Gogebic Range
Golden Fleece Awards
gondola (railroads)
Good Roads Movement
gorget
Gothic revival (architecture)
Governor's Commission on Human Rights
Governor's Guard (Civil War)
governors
grab bar (railroads)
Grading-crew (logging)
gramineou (farming)
Grand Army of the Republic
Grand Chute
Grand Portage
Granger Movement
Grant Country Grays (Civil War)
Grant County Sixth (Civil War)
Grant County Union Guards (Civil War)
Great Depression
Great Lakes Intertribal Council
Great Migration
Great River
Greek revival (architecture)
Green Bay Packers
Green Bay Union Guards (Civil War)
greenbacks (Civil War)
Greene County Guards (Civil War)
Greenhorn (Civil War)
greenstone (mining)
gross tonnage (maritime)
ground swell (maritime)
Ground-loader (logging)
grout (architecture)
Grub-stake (logging)
Gugler Lithographic Company
gulp of ore (mining)
gunwale (maritime)
gusset (maritime)

  • Questions about this page? Email us
  • Email this page to a friend
select text size Use the smaller-sized textUse the larger-sized textUse the very large text