Term: Big Boy (restaurant)
Definition: When Milwaukee-based movie theater owner Ben Marcus learned of their success in California after World War Two, he met with Bob Wian, inventor of the double-decker hamburger (the "Big Boy"), and bought the regional franchise rights to Big Boy restaurants. Marcus' first Big Boy opened in Milwaukee, and eventually the Marcus Corporation operated more than 60 Big Boy restaurants (called "Marc's") in Minnesota, Iowa, Illinois, and Wisconsin. View more information elsewhere at wisconsinhistory.org.
[Source: "Museum Object of the Week" published by the Wisconsin Historical Museum at http://www.wisconsinhistory.org/museum/artifacts/archives.asp]
