Term: false front or boomtown (architecture)
a style popular ca. 1870¿1915, "Boomtown" buildings tend to be commercial structures on main streets in town centers. Most often, these structures are wooden and look like the buildings of the Old West as seen in cowboy movies. The false front (often flat on top) is taller than the roof and hides it from view. View more information elsewhere at wisconsinhistory.org.
View pictures relating to architecture at Wisconsin Historical Images.
[Source: WHS Office of school Sevices. "Glossary of Architectural Styles"