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Highlights Archives

The First Alice in Dairyland Dress Model


Winning entry for the first Alice in Dairyland dress design, 1948.

On June 28, 1948, the Wisconsin Centennial Dairy Committee informed Miss Betty Lou Jahn of Milwaukee, the maker of the model dress seen here and a graduate of the State School of the Deaf in Delavan, that she had won the $50 prize for best design of the costume of the first "Alice in Dairyland" costume.

To see the model and hear more about the history of the dress, visit the Museum Object of the Week.

:: Posted December 1, 2005

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