Highlights Archives
World Series Exhibit Promoted by Pro Baseball
How can a small-market team like the Green Bay Packers or Milwaukee Brewers draw so many fans? The answer may be that they aren't so "small market," despite the size of their home-field cities. Fans from around the state (and beyond) consider these squads their "home" teams. Back in 1957 when Milwaukee won the world championship, Braves baseball was as big as Packer football ever was. That's why the promotion of the new World Series Wisconsin exhibit spreads across the Badger State in search of baseball and history fans alike.
 The museum's John Lemke (center) appeared on FOX's "Brewers Live" Partnering with professional baseball on this exhibit has been a natural connection. The museum has worked with the Milwaukee Brewers, who have provided materials and have generously promoted the exhibit over their public address system and on the scoreboard. John Lemke, retail and publicity manager for the Wisconsin Historical Museum, even appeared on FOX Sports' "Brewers Live" on July 15.
The Brewers weren't the only natural partner. Working with minor league baseball has provided another great way to connect with fans statewide. Many teams from across the state have offered their support. Angie Cernaski of the Wisconsin Timber Rattlers, a Seattle Mariners franchise in Grand Chute, was delighted to hear about the exhibition and is helping the museum spread the word. "I think it's a great cause," Cernaski said. "Promoting the exhibit is obviously a great fit for us, and we're happy to help!"
The Wisconsin Historical Museum has also partnered locally with the Madison Mallards to promote World Series Wisconsin. Historical Society Director Ellsworth Brown tossed out the first pitch on July 27 in a game with the Wisconsin Woodchucks — a team managed by beloved Wisconsinite and member of the 1982 Brewers, Jim Gantner (pictured above with Society Director Brown at the July 27 Mallards-Woodchucks game).
Thursday nights at Warner Park, or "the Duck Pond" as the Mallards call it, are World Series Wisconsin nights, when you can meet members of the museum staff and win a "Rollie Fingers" moustache pin playing a bean bag toss game. The museum is sponsoring a commemorative giveaway too. Each Thursday night a limited edition magnet has been given to the first 650 fans through the gates at Warner Park. Featuring players from the 1957 Milwaukee Braves team, this five-magnet set assembles into the shape of Wisconsin.
:: Posted July 30, 2007
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