Image Makers


Wisconsin icons are products of state and civic leaders, of people who promote agriculture, industry and tourism, and of the cultural activities of Wisconsin's citizens themselves. These icons become commonly recognized through special events, advertising, marketing and all forms of mass media.

When Wisconsin icons appear on mass-produced, everyday items and in the popular press they attract public attention and influence perceptions of the state. Examine the items in this presentation. Do they capture the essence of Wisconsin or do they oversimplify and exaggerate? Is there a basis for these images in the state's history and culture.

Icon Wisconsin