icons are products of state and civic leaders, of
people who promote agriculture, industry and tourism,
and of the cultural activities of Wisconsin's citizens
themselves. These icons become commonly recognized
through special events, advertising, marketing and
all forms of mass media.
Wisconsin icons appear on mass-produced, everyday
items and in the popular press they attract public
attention and influence perceptions of the state.
Examine the items in this presentation. Do they capture
the essence of Wisconsin or do they oversimplify and
exaggerate? Is there a basis for these images in the
state's history and culture.