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Alice in Dairyland
Alice in Dairyland

During Wisconsinís centennial year of 1948, state dairy officials started a program to promote Wisconsinís dairy industry nationwide. Every year since, a young lady from Wisconsin has been chosen to be "Alice in Dairyland."


"Alice" travels throughout the state and country to attend a variety of events promoting Wisconsin, dairy products, and Wisconsin's other diverse industries. Although Wisconsin markets its dairy industry in many ways, Alice in Dairyland is its most recognizable ambassador.

Margaret McGuire, the first Alice in Dairyland, 1948. Courtesy of Wisconsin Department of Agriculture, Trade and Consumer Protection.