Wisconsinís centennial year of 1948, state dairy officials
started a program to promote Wisconsinís dairy industry
nationwide. Every year since, a young lady from Wisconsin
has been chosen to be "Alice in Dairyland."
"Alice" travels throughout the state and
country to attend a variety of events promoting Wisconsin,
dairy products, and Wisconsin's other diverse industries.
Although Wisconsin markets its dairy industry in many
ways, Alice in Dairyland is its most recognizable