of Wisconsinís reputation for cheese, the term "cheesehead"
was coined to refer to Wisconsin residents, and it often
was used in a derogatory manner. In 1987 Ralph Bruno
of Milwaukee transformed the term into a symbol of pride
when he crafted a wedge-shaped cheese hat from his motherís
sofa cushion and wore it to a Brewers game at County
Stadium. Fans flocked to Bruno inquiring about the strange
hat and a business was born.
cheese hats soon appeared on Wisconsinitesí heads,
especially at Green Bay Packers games. National television
coverage of Packer fans helped the cheesehead®
hat become an instantly recognizable icon of the state.