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Milking It
Milking It
The root product of Wisconsin’s dairy industry is cow’s milk. Pasteurization, refrigeration, and the mechanization of milking, condensing, and bottling helped Wisconsin meet a growing demand for milk as Midwestern cities grew in the late 1800s and early 1900s.
Organizations such as the Wisconsin Department of Agriculture, the University of Wisconsin, and the Milk Marketing Board have promoted the consumption of milk as an issue of health and well-being. The Wisconsin Legislature confirmed its importance by designating milk the state beverage in 1987.
Postcard:"Milking Time, Good Friends in Wisconsin," 1911.
WHS Visual Materials Archive, WHi (X3) 51823