the mid-1800s, German immigrants brought a heritage
of beer making to Wisconsin, and brewing rapidly became
an important state industry. Wisconsin boasted nearly
160 breweries by the Civil War. Milwaukee earned a reputation
as "the beer capital of the world," the home
of such prominent companies as Miller, Pabst, and Schlitz.
Today, the Milwaukee Brewers baseball team pays homage
to the local brewing tradition.
also has a strong association with beer drinking.
Beer is a staple of many community events throughout
the state, and in 1999, Wisconsin ranked third in
the nation in per capita beer consumption.
convention display of the Fauerbach Brewery of Madison,
Visual Materials Archive, WHi (D487) 7957