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Cool Advertising

Reed Brothers Market Fan
1920-1929
Cardboard
Gift of Jeanne Lee Kiley (1976.301.15)

This advertising fan for a Prairie du Chien, Wisconsin market belonged to Margaret Lucille (Chappell) Devereaux (1893-1979) of Madison.

   
Reed Brothers Market Fan - reverse
   
W.J. Sullivan's Store Fan
1865-1870
Paper, wood
(1962.289.6)

After operating a fancy goods store in New York City, British-born William J. Sullivan (c. 1823-1872) moved to Madison, Wisconsin about 1865 and ran an embroidery and trimming store on Carroll Street until his death. His wife Mary Ann continued to run the store through 1886.

   
W.J. Sullivan's Store Fan - detail
   
Lawrence's Funeral Home Fan
1890-1910
Cardboard, wood
Gift of Nina Malone (1979.304.5)

Lawrence's Funeral Home of Madison, Wisconsin purchased mass-produced cardstock fans with a variety of images and printed them with their name. Like many funeral homes, it probably gave these fans away to churches as a form of advertising. Two fans from Lawrence's survive in the collections of the Wisconsin Historical Museum.

   
Lawrence's Funeral Home Fan - reverse
   
Dionne Quintuplets/Lakeside Dyeworks Fan
1936
Manufacturer: Brown & Bigelow, Saint Paul, Minnesota
Cardboard, wood
Gift of Margaret Faludi (1981.174.3)

In 1934 the first quintuplets to survive infancy were born to the Dionne family in Ontario, Canada. The five girls became instant celebrities and a commercial enterprise in their own right. Their image was used to endorse hundreds of products, including Lakeside Dyeworks of Milwaukee, Wisconsin, whose owners bought this mass-produced fan and printed their business name on the back.

   
Dionne Quintuplets/Lakeside Dyeworks Fan - reverse detail
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