||FRANKLIN D. ROOSEVELT, New York Governor|
||JOHN N. GARNER, Texas Congressman|
||Herbert Hoover, President|
||Charles Curtis, Vice President|
- The economic crisis of the Great Depression embittered many voters toward the dour Hoover.
- The charismatic Roosevelt promised the nation a "New Deal" and gathered support from a coalition of farmers, city dwellers, immigrants, Catholics, Jews, blacks, Southern whites, financiers, and labor unions.
Franklin D. Roosevelt in a Milwaukee parade, October 1, 1932. WHI 54380
Herbert Hoover (right) with former Wisconsin Governor Walter J. Kohler on a campaign visit to Madison, November 5, 1932. WHI 35034
Franklin D. Roosevelt campaigns in Milwaukee, 1932. WHI 56977