That's The Ticket:
A Parade of Presidential Elections
|Presidential candidate:||LYNDON B. JOHNSON, President|
|VP candidate:||HUBERT HUMPHREY, Minnesota Senator|
|Popular votes:||43,129,566 (61.1%)|
|Presidential candidate:||Barry Goldwater, Arizona Senator|
|VP candidate:||William Miller, New York Congressman|
|Popular votes:||27,178,188 (38.5%)|
- This election was an ideological contest between the conservative Goldwater and the liberal Johnson.
- Goldwater attacked big government and appealed to fears about the direction the nation was taking.
- Johnson advocated the "Great Society," a package of domestic programs concerned with welfare, housing, education, jobs, and civil rights.
- Painting Goldwater as reckless, Johnson presented himself as a peace candidate in the face of the looming conflict in Vietnam.
- Economic prosperity worked to Johnson's advantage.