That's Meat and Drink To Me:
Wisconsin's Malted Milk Story
Tin of Emergency Rations for Lifeboats, ca. 1945
Wisconsin Historical Museum object #1975.59.16
Explorers and safety planners found malted milk to be ideal for the cold-weather expeditions and emergency situations because it was lightweight, non-perishable and packed with calories.
Explorers including Robert Peary, Roald Amundsen and Richard Byrd all made Horlick's Malted Milk a crucial component of their provisions.
William Horlick donated $30,000 to Byrd's 1933-1934 expedition.
Curtis-Wright Conor 'William Horlick' Biplane, 1933-1935
Antarctica. This biplane was named after William Horlick of Racine, Wisconsin.
View of the Horlick Mountains, Antarctica, ca. 1970
Admiral Byrd named these mountains for his friend and supporter, William Horlick.