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Odd Wisconsin Archive

Plaid Refrigerators? Folk singers in pickups?

That’s right. Seven new “femineered” refrigerators model for 1954 that you “can decorate to match your kitchen, or leave gleaming white...They're beautiful either way!" and a Shindig at the Teenbeat Club ten years later were both used by International Harvester’s advertising department to market new products. You can see them, along with more than 800 other advertisements, in the new collection of IH and McCormick Company pictures at Wisconsin Historical Images.
:: Posted in Curiosities on June 19, 2005
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