Turning Points
in Wisconsin History
Racine's malted milk transforms American soda fountains
"That's meat and drink to me:" Wisconsin's malted milk story
Originally conceived as a nutritional supplement for infants, malted milk helped put Racine, Wisconsin, on the map by changing the way Americans ate. Malted milk was developed by brothers William and James Horlick in 1873 and was originally marketed under the name "diastoid." The name didn't last though, and in 1887, the company trademarked the name "malted milk." It soon became a staple offering at soda fountains across the United States.
| Related Topics: |
Mining, Logging, and Agriculture The Rise of Dairy Farming |
| Creator: | Wisconsin Historical Society Museum |
| Pub Data: | Wisconsin Historical Society Museum online exhibit. |
| Citation: | ""That's meat and drink to me:" Wisconsin's malted milk story. Wisconsin Historical Society Museum. Online facsimile at: http://www.wisconsinhistory.org/turningpoints/search.asp?id=1153; Visited on: 4/23/2024 |
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