in Wisconsin History
Frederick Pabst brings beer gardens to New York
When beer, Milwaukee style, was introduced to New York
By the 1890s, Milwaukee had become the indisputable center of the brewing industry, producing millions of barrels of beer for both domestic and international markets. Brewers used innovative marketing techniques to capture attention and to increase demand for their products. Frederick Pabst, eager to expand his market in New York, traveled to Manhattan and set-up a beer garden in Times Square. Milwaukee's German immigrants had brought not only their brewing skills but also their drinking establishments, beer gardens, with them, and Pabst sought to show New Yorkers how Milwaukee beer was properly consumed. This article looks fondly back at Milwaukee's rise to beer fame at a time when prohibition still gripped that nation.
Industrialization and Urbanization|
Brewing and Prohibition
|Pub Data:||Milwaukee Journal. 30 May 1930|
|Citation:||"When beer, Milwaukee style, was introduced to New York." Milwaukee Journal (30 May 1930). Online facsimile at: http://www.wisconsinhistory.org/turningpoints/search.asp?id=1269; Visited on: 3/30/2015|