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Wisconsin Historical Images

Drive-In Movie Theater

Drive-In Movie Theater
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Title: Drive-In Movie Theater
Description: An evening at the Big Sky drive-in theatre.

Image ID: 41023
July 10, 1974 
Sandell, David
City, State: Madison, Wisconsin
Genre: Photograph
When this photograph was taken, drive-in theatres had already passed their peak of popularity. During the 1950s Wisconsin had over 60 outdoor cinemas. Fifty years later about 10 continued to operate. This image appeared in The Capital Times newspaper, Madison, on 11 July 1974. The full caption under the photo read: "A loving but attentive couple watched the opening of 'They Call Her One-Eye' as dusk settled over the Big Sky Drive-in. In this scene, the unsuspecting young heroine is treated to some drugged refreshments by a man who will soon forcibly addict her to heroin, and make her a prostitute. But fear not, for ultimately, he receives his comeuppance, and then some." The accompanying text adds that the movie was a dubbed Swedish import. The other two movies on the triple bill that night were "Dirty O'Niel - The Love Life of a Cop" and "The Dirtiest Girl I Ever Met." All three movies are further described and "reviewed" in the article. According to local manager Dale Carlson, the Big Sky accommodated 1,100 cars and the Badger Drive-in 800. Both were part of the 20th Century Theatre chain.
Subjects: Motion pictures
Automobile parking

This image is copyrighted property of The Capital Times and is provided by the State Historical Society subject to contract. Use of the image requires written permission from the staff of the Division of Library-Archives. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member.

Please Credit: Wisconsin Historical Society

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