Use the smaller-sized text Use the larger-sized text Use the very large text

Wisconsin Historical Images

Winther Truck advertisement



Winther Truck advertisement
+ Click to enlarge

Did You Know?

Nearly all of the images in our online collections are available for purchase as archival pigment prints or digital files and many may be licensed for reproduction. For more information, see our FAQ.


Email Icon Share this image with a friend

Title: Winther Truck advertisement
Description: Advertisement for a truck made by the Winther Motor Truck Company. Headline says, "Built for the Service - Trucks Now Must Yield".

Image ID: 45367
Creation
Date:
March 9, 1918 
Creator
Name:
Unknown
City, State: Kenosha, Wisconsin
Collection
Name:
Genre: Print
Additional
Information:
Advertisement from "The Literary Digest" - Vol 56 - Mar 9, 1918 - p C9 Martin P. Winther formed Winther Motor and Truck Company in 1916, initially manufacturing a rear-drive Winther truck. Shortly after, the factory manufactured the 4-wheel-drive Winther-Marwin truck, and the Winther passenger car 1920-23. The truck cabs were open and fitted with low doors. Initial capacities were 2,3,4 and 6 tons and were priced from $2,750 to $4,600. Later vehicles extended the line and included trucks in the 1 to 7 ton range. As early as 1919 the company claimed that the Winthers vehicles were the dominating truck in the U.S. Navy. The smaller (1-2 ton) trucks were aimed at the agricultural market, while the heavier models were intended for use in the logging, fire fighting, and snowplowing industries. The latter made early use of rotary plows; one of the largest used two engines, the rear one over the rear axle to drive the truck and the front one for the plow, with the fully-enclosed cab between. In the 1920s, electric starters were added to most vehicles. In 1926, the company produced five vehicle styles ranging from 1 1/2 to 5/7 tons. In its last year the products were renamed Winther-Kenosha, and in the summer of 1927 the plant was sold to H.P. Olsen.
Subjects: Advertising
Trucks
Automobile industry and trade
 

This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Division of Library-Archives. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright.

Please Credit: Wisconsin Historical Society.

select text size Use the smaller-sized textUse the larger-sized textUse the very large text