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Wisconsin Historical Images

Singer Advertising Card - France "Boulogne-Sur-Mer"

Singer Advertising Card - France
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Title: Singer Advertising Card - France "Boulogne-Sur-Mer"
Description: Chromolithograph card of a woman from Boulogne-sur-mer, France in "native" costume, posing near a Singer sewing machine.

Image ID: 57867
1892 ca.
Singer Manufacturing Company : Records, 1850-ca. 1975
Genre: Postcard
Text on back reads, "FRANCE (Boulogne-Sur-Mer). WITHIN the last half century such great improvement has been made in the means of transportation that travel has greatly increased. Modern ideas have thus been infused where for centuries the people had kept the same customs and traditions. But occasionally a corner is found where the people cling to their old habits. Such a corner exists in the fortified seaport of Boulogne-Sur-Mer on the English Channel. Here lives a colony of French fisher-folk whose fathers and grandfathers before them brought herring and mackerel from the North Sea. Each boy, when large enough, sails with the fleet; each girl becomes a "fish-wife" to wait at home, patient and industrious, watching for the returning vessels. Then, with strong arms, the girls help unload and sort the fish, prepare them for exporting, or sell them in the town. The photograph represents a typical "fish-wife" of Boulogne in holiday attire. She wears the usual short skirt, ample apron, and large round flaring cap of fluted white muslin. Although one of the earliest sewing-machines was produced in France by Thimonnier, about seventy years ago, the Singer is now the recognized standard there, more being used in Paris than of all others in spite of many cheaply made imitations. At the last Paris Exposition the genuine Singers received highest awards for superior excellence of designs and construction. Every Labor-Saving Device for Woman's use should be the Best for its purpose. The Singer sewing-machine absolutely fulfils [sic] this condition. This will be fully demonstrated to you at any Singer store, or by any Singer salesman. Singer Stores in Every City. See Singer Store in YOUR CITY." SEE THE RED "S" FOR SINGER STORES"
Subjects: Advertising
Souvenirs (Keepsakes)
Sewing Machines

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Please Credit: Wisconsin Historical Society.

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