Label submitted to the State of Wisconsin for trademark registration. "Pioneer Lager Beer, Bottled by De Pere Brewing Corp." The label is divided into triangles and features a scenic view of the outdoors in the background, and overlapping in the center is the image of a man dressed in animal hides wearing a coonskin hat holding a gun with a powder horn at his waist.
This image is issued by the Wisconsin Historical Society. Use of the image requires written permission from the staff of the Division of Library-Archives. It may not be sold or redistributed, copied or distributed as a photograph, electronic file, or any other media. The image should not be significantly altered through conventional or electronic means. Images altered beyond standard cropping and resizing require further negotiation with a staff member. The user is responsible for all issues of copyright.
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