Wisconsin Historical Society

Property Record

396 S AVON AVE

Architecture and History Inventory
396 S AVON AVE | Property Record | Wisconsin Historical Society
NAMES
Historic Name:Bloom's Tavern, Store and House
Other Name:Bloom's Tavern
Contributing:
Reference Number:19149
PROPERTY LOCATION
Location (Address):396 S AVON AVE
County:Price
City:Phillips
Township/Village:
Unincorporated Community:
Town:
Range:
Direction:
Section:
Quarter Section:
Quarter/Quarter Section:
PROPERTY FEATURES
Year Built:1895
Additions:
Survey Date:1976
Historic Use:retail building
Architectural Style:Boomtown
Structural System:
Wall Material:Clapboard
Architect:GEORGE BLOOM
Other Buildings On Site:0
Demolished?:Yes
Demolished Date:2009
DESIGNATIONS
National/State Register Listing Name: Bloom's Tavern, Store and House
National Register Listing Date:3/7/1985 12:00:00 AM
State Register Listing Date:1/1/1989 12:00:00 AM
National Register Multiple Property Name:
NOTES
Additional Information:Destroyed by fire on 5/7/2009. Removed from the National Register on 9/29/2011. 1-1/2 & 1 STORY CONNECTED BOOMTOWN FALSE FRONT BLDGS. DENTILLED AND MOULDED 1ST FLR CORNICE. TRIANGULAR WINDOW IN GABLE. ORIGINAL FACADE AND INTERIOR. OLDEST KNOWN FAMILY OPERATED TAVERN IN N WI.


Bloom’s Tavern once served as a gathering place for lumberjacks and millworkers. George Bloom himself had worked for a time in a local sawmill after moving here from Germany in the early 1870s, so he knew a tavern would prove lucrative. His original frame building (constructed in 1884) burned down in a massive fire that nearly leveled the town. This clapboard replacement is a two-story, front-gabled vernacular structure. Its parapet wall steps up to suggest a triangular pediment. The second-floor doorway opens onto a full-width, balustraded balcony, supported by large knee braces. Here dancers once came out from the upstairs ballroom to enjoy the night air. The balcony functions as a canopy over the simple storefront.

Inside, the tavern seems frozen in time. The ornate wooden bar and its mirrored back-bar, pine wainscoting, kerosene lamp with crystal prisms dangling from its red shade, brass cash register, and spittoons are all original. Historic card tables and chairs with brewery trademarks and a 1930s jukebox add to the antiquated appearance. Most of the original furnishings were supplied by the Schlitz Brewing Company, which initially subsidized the tavern in exchange for exclusive sales. Women were not allowed in the main room until the 1930s, although they were served in a back room.

In 1900, Bloom built a grocery story next door, which his wife, Rose, operated. The one story building’s pedimented parapet echoes the tavern’s general outlines.
Bibliographic References:Take a Walk on Main Street: Historic Walking Tours in Wisconsin's Main Street Communities, Wisconsin Main Street Program, 1998. Buildings of Wisconsin manuscript.
RECORD LOCATION
Wisconsin Architecture and History Inventory, Division of Historic Preservation, Wisconsin Historical Society, Madison, Wisconsin

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