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| To make a case for historic preservation in your community, you must understand your audience |
| Understanding Your Community's Values on Historic Resources, Part 1 of 2 |
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| If you want to make a case for historic preservation in your community, you’ll need to understand your community’s values about its historic resources. |
| Understanding Your Community's Values about Historic Resources, Part 2 of 2 |
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| Your historic preservation advocacy work will be most effective if you match your efforts to your community's values on historic resources. |
| Identify effective ways to craft your historic preservation message for different audiences by anticipating their concerns and objections. |
| Use these five tools to craft a convincing message to advocate for historic preservation in your community. |
| To avoid losing your community's historic resources during a disaster, you must prepare in advance and act quickly as the disaster unfolds. |
| Your advocacy group's message for historic preservation will have more impact if the people who deliver know how to be clear, rational, and appealing. |
| Your public statement for historic preservation must do two things: be highly persuasive, and draw listeners into your cause. |
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