Wisconsin Historical Society

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Guide or Instruction

How to Build a Press List for Historic Preservation Advocacy Work

A press list is an essential tool for you to develop a working relationship with members of the press.
Guide or Instruction

How to Build Relationships with the Press to Advocate for Historic Preservation

You will go a long way toward getting good publicity for historic preservation if you build good working relationships with the press.
Guide or Instruction

How to Attract Good Publicity for Historic Preservation by Thinking Like a Journalist

Preservation is very much about people, and many reporters are looking for human-interest stories that inspire others. Learn how to create those stories.
Guide or Instruction

How to Prepare a Media Packet to Share at Your Historic Preservation Events

A media packet will help your historic preservation group communicate your message to members of the media who attend your events.
Guide or Instruction

How to Alert the Media about Your Historic Preservation Event

Use press releases and media advisories to alert the media about your historic preservation group's newsworthy events.
Guide or Instruction

How to Write Effective Opinion Pieces about Historic Preservation

Learn strategies for responding to community misunderstandings and “bad press”
Guide or Instruction

How to Use Broadcast Media to Share Your Historic Preservation Message

Television and radio provide great opportunities to share your historic preservation message and attract large numbers of supporters.
Guide or Instruction

Why Your Historic Preservation Group Might Want to Organize a Publicity Event

Organizing a Publicity Event, Part 1 of 2
A publicity event is an ideal way for your historic preservation group to communicate information about a newsworthy or milestone event
Guide or Instruction

How to Plan a Publicity Event for Your Historic Preservation Group

Organizing a Publicity Event, Part 2 of 2
Learn how to plan the details to ensure your historic preservation group's event is a success.

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