Wisconsin Historical Society

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Resource Description

Communicate Your Historic Preservation Message

Learn how to make a case for historic preservation and use multiple tools to share your preservation message with different audiences.
Guide or Instruction

How to Make a Case for Historic Preservation in Your Community: Know Your Audience

To make a case for historic preservation in your community, you must understand your audience
Guide or Instruction

How to Evaluate Your Community's Historic Preservation Values

Understanding Your Community's Values on Historic Resources, Part 1 of 2
If you want to make a case for historic preservation in your community, you’ll need to understand your community’s values about its historic resources.
Guide or Instruction

How to Match Your Advocacy Efforts to Your Community's Historic Preservation Values

Understanding Your Community's Values about Historic Resources, Part 2 of 2
Your historic preservation advocacy work will be most effective if you match your efforts to your community's values on historic resources.
Guide or Instruction

How to Craft Your Historic Preservation Message for Different Audiences

Identify effective ways to craft your historic preservation message for different audiences by anticipating their concerns and objections.
Guide or Instruction

Five Tools to Help You Craft a Convincing Historic Preservation Advocacy Message

Use these five tools to craft a convincing message to advocate for historic preservation in your community.
Guide or Instruction

How to Make a Case for Historic Preservation After a Disaster

To avoid losing your community's historic resources during a disaster, you must prepare in advance and act quickly as the disaster unfolds.
Guide or Instruction

How to Choose Effective Speakers to Deliver Your Historic Preservation Advocacy Message

Your advocacy group's message for historic preservation will have more impact if the people who deliver know how to be clear, rational, and appealing.
Guide or Instruction

How to Make a Persuasive Public Statement for Historic Preservation

Your public statement for historic preservation must do two things: be highly persuasive, and draw listeners into your cause.
Guide or Instruction

Why Your Historic Preservation Group Should Adopt a Public Relations Mindset

Your historic preservation group can boost its public profile by incorporating a public relations mindset into daily communications.
Guide or Instruction

How to Create a Public Relations Plan for Your Historic Preservation Group

A public relations plan can serve as a roadmap for your historic preservation group to effectively communicate your story and message.
Guide or Instruction

Why Your Advocacy Group Might Want to Hire a Public Relations Professional

When your advocacy group is feeling the pinch of its small labor force, a public relations professional can be a good investment.
Guide or Instruction

What You Can Do After a Preservation Loss in Your Community

How You Can Win When You Lose
You may not win every historic preservation campaign, but you can use your foundation of support to launch your next effort.
Guide or Instruction

How to Use an Awards Program to Promote Historic Preservation

An awards program is a fun and inexpensive way to proactively promote historic preservation in your community.
Guide or Instruction

How to Avoid Committing Slander and Libel in Your Advocacy Group's Communications

Get tips on how to handle communications when opponents to your cause become unpleasant.
Guide or Instruction

How to Build a Press List for Historic Preservation Advocacy Work

A press list is an essential tool for you to develop a working relationship with members of the press.
Guide or Instruction

How to Build Relationships with the Press to Advocate for Historic Preservation

You will go a long way toward getting good publicity for historic preservation if you build good working relationships with the press.
Guide or Instruction

How to Attract Good Publicity for Historic Preservation by Thinking Like a Journalist

Preservation is very much about people, and many reporters are looking for human-interest stories that inspire others. Learn how to create those stories.
Guide or Instruction

How to Prepare a Media Packet to Share at Your Historic Preservation Events

A media packet will help your historic preservation group communicate your message to members of the media who attend your events.
Guide or Instruction

How to Alert the Media about Your Historic Preservation Event

Use press releases and media advisories to alert the media about your historic preservation group's newsworthy events.

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