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Property Record

115 S 5TH AVE

Historic Name:
Hoeschler Building
Other Name:
Allen Office Building/Groundwater Water Beds Store
Reference Number:
32296

Property Location

Location (Address)
115 S 5TH AVE
County
La Crosse
City/Village
La Crosse
Township
Unincorporated community
Town
Range
Direction
Section
Quarter Section
Quarter Quarter Section

Property Features

Year Built
1930
Additions
Survey Date
1996
Historic Use
Architectural Style
Structural System
Wall Material
Concrete
Architect
Other Buildings On Site
Demolished
No
Demolished Date
Additional Comments
A 'site file' exists for this property. It contains additional information such as correspondence, newspaper clippings, or historical information. It is a public record and may be viewed in person at the Wisconsin Historical Society, State Historic Preservation Office. Builder was Joseph and Frank Schwalbe. Cast stone (concrete) facade divided by full length stepped piers terminating above the parapet and creating five bays with paired windows separated between the floors by colored and metallic tile panels; Art Deco wrought iron and ceramic lamps above the store front sculptured parapet deeply recessed store entrance.

Serving as the site of Penney's Department store for many years as well as housing offices in its upper stories, the Hoeschler Building is significant to the architectural history of La Crosse as the major commercial structure associated with the Art Deco style popular in America from 1925 to 1940.

Built on the site of the old La Crosse Theatre.

1996- "Commercial: Five story, brick and poured concrete, Art Deco building with patterned, colored tile insets and original lighting fixtures, but lower level has metal sheathing around storefront windows--now known as the "Grandview of 5th Building," housing "K & G Costumes" and "Vintage Vogue"."
- "La Crosse North/South Transportation Corridor", WisDOT ID #5991-04-00, Prepared by Heritage Research, Ltd. (1996).
Bibliographic References
A. Sanborn-Perris Map, City of La Crosse, 1954-1956.

National And State Register Of Historic Places Listings

National/State Register Listing Name
La Crosse Commercial Historic District
National Register Listing Date
Sep 02, 1994
State Register Listing Date
Oct 08, 1993
Contributing
Yes
Additional Documentation
Apr 22, 2016
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Architecture & History Inventory

The Wisconsin Architecture and History Inventory (AHI) is a digital source of information on historic buildings, structures, and objects that have been surveyed by the State Historic Preservation Office in Wisconsin. Each property has a digital record providing basic information about the property and images.

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Attribution

For a credit line: Wisconsin Historical Society, Creator, Title, Unique Identifier. 

The Unique Identifier can be found at the top or bottom of the page for each item. The name of a downloaded file is NOT the unique identifier.

For bibliographic citations please consult the UW-Madison Libraries Citation Research Guide to ensure compliance with appropriate style guidelines.

 

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Some properties have more materials (correspondence, clippings, historical information, etc.) not in the digital record. If a 'Site File' exists, it's noted in the 'Additional Comments' field. Contact us for an appointment to view these materials.

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