Smokey Bear visits Milwaukee in 1954

Smokey the Bear with school children

Created in 1944, Smokey (the) Bear is the longest running public services campaign in history. Smokey Bear became associated with fire prevention during World War II when fire from a Japanese submarine exploded near the Los Padres National Forest in California. Widespread concern that enemy shells could easily set off forest fires led the Forest Service to begin a campaign to urge people to help prevent fires by being more careful in the woods. Smokey visited this Milwaukee school in 1954.

Related Topics: The Progressive Era
Wisconsin's Response to 20th-century change
The Conservation Movement
The Modern Environmental Movement
Creator: Unknown
Pub Data: 1954. Wisconsin Historical Images. (Whi 6791)
Citation: "Smokey the Bear with school children." (1954) Wisconsin Historical Images. Online facsimile at:; Visited on: 4/17/2024