Book or Pamphlet
Mammoth Advertising Campaign
| Pamphlet cover entitled: "A Mammoth Advertising Campaign" listing Allis-Chalmers' use of "double-page spreads and dominant full pages in 36 leading publications." |
| Image ID: | 94029 |
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| Creation Date: | 1921 |
| Creator Name: | Allis-Chalmers Manufacturing Company |
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| Collection Name: | International Harvester Company corporate archives central file (documented series), 1819-1998 |
| Genre: | Book or Pamphlet |
| Original Format Type: | prints, photomechanical |
| Original Format Number: | MCC MSS 6Z, Box 1058, Folder 1 |
| Original Dimensions: | 9 x 12 inches |
| The text reads: "The largest advertising program, to our knowledge, ever scheduled on tractors. Besides, there will be direct mailings to all your prospects - sales helps that will make the Allis-Chalmers drive a real campaign for profits. And every tractor prospect in your locality will be reached by Allis-Chalmers advertising this year - not once, but many times. Over 18,000,000 Sales Messages. Think of it - 18,000,000 sales talks on power, accessibility, long life and superior construction of Allis-Chalmers tractors. Hundreds of dealers are going to cash in on this sales drive. Are you? Write or wire today for attractive dealership and jobber positions." |
| Agricultural machinery |
| Advertising |
| Newspapers |
| Periodicals |
| Agricultural machinery industry |
| Selling |
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| Location: | Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin |
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