Levy and Sons Bakery Advertisement with Asian American Man | Photograph | Wisconsin Historical Society

Photograph

Levy and Sons Bakery Advertisement with Asian American Man

Levy and Sons Bakery Advertisement with Asian American Man | Photograph | Wisconsin Historical Society
A sign shows a smiling Asian American man holding a rye bread sandwich in an advertisemnt for Levy and Sons Bakery of New York, New York. The sign reads: "You don't have to be Jewish to love Levy's real Jewish Rye." The ad was featured on the side of delivery trucks, subway and railway platforms, on television, and in newspapers and trade books. The photo caption reads: "Plainly evident in sampling at top, form plays the sandwich-eater illustrations with unaltered candor. Ad campaign's effect on consumers. Rye loaf's one of the most popular in the East."
DESCRIPTION
A sign shows a smiling Asian American man holding a rye bread sandwich in an advertisemnt for Levy and Sons Bakery of New York, New York. The sign reads: "You don't have to be Jewish to love Levy's real Jewish Rye." The ad was featured on the side of delivery trucks, subway and railway platforms, on television, and in newspapers and trade books. The photo caption reads: "Plainly evident in sampling at top, form plays the sandwich-eater illustrations with unaltered candor. Ad campaign's effect on consumers. Rye loaf's one of the most popular in the East."
RECORD DETAILS
Image ID:99111
Creation Date: 1970
Creator Name:International Harvester Company
City:New York
County:
State:New York
Collection Name:International Harvester Company corporate archives central file (documented series), 1819-1998
Genre:Photograph
Original Format Type:negative, original
Original Format Number:MCC MSS 6Z, box 156, folder 11471
Original Dimensions:35mm
ADDITIONAL INFORMATION
Photograph taken for "International Trail" magazine, volume 40, number 5, page 23, 1970.
SUBJECTS
Portrait photography
Signs and signboards
Posters
Brickwork
Advertising
Clothing and dress
Baked products industry
Bread
Asian Americans
Men
Outdoor photography

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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