About Visual Materials in Our Collections
The Society's Archives has approximately 3 million images in more than 6,000 collections. Materials include photographs, negatives, films, architectural drawings, cartoons, lithographs, posters, and ephemeral materials from private, business, and governmental sources.
Formerly known as Wisconsin Historical Images (WHI), over 80,000 images are available online, and we continue to add over 8,000 images per year to the online resource. Digitized images include the full range of materials available in our physical collections.
These archival visual materials document the rich social, economic, and political history of Wisconsin and the upper Midwest from the mid-1800s to the present, as well as those ethnic groups who helped shape its history. Image holdings are particularly strong in daily life from the turn of the century to the 1970s.
In addition, our collections have a national focus in the areas of 19th century expeditionary photography, Native American images, mass communications, and social action movements including labor and civil rights.
The Society houses the Wisconsin Center for Film and Theater Research collections, provides the offices for the Center's archivists, and offers public access to the collections through the Archives Reading Room on the 4th floor of the Wisconsin Historical Society building.
How Visual Materials Are Organized
Viewing Society Images Online, 2012
Madison, Wisconsin. A researcher views images online.
View visual materials by the following methods:
Search by Keyword
Browse Image Galleries
Each month we feature a gallery of compelling images drawn from visual materials in the Society's Archives. These galleries reflect the wide range of subjects, photographers, and collections available for research. Each includes an essay to provide the historical context and background of the images.
The Society's Archives Reading Room, 2012
Madison, Wisconsin. A researcher and staff member work with visual materials in the Archives Reading Room, located on the 4th floor of the Society's headquarters building.
The vast majority of our visual materials are not online. They are located among thousands of collections in the Archives.
To locate specific visual materials, start by searching ArCat, the Society's online archives catalog. The collection description will note if it includes photographs or other visual materials.
When you find a collection or item you wish to view, print the record page that shows the call number/shelf location information. Then, visit the Archives Research Room at the Society, fill out a call slip, and an Archives staff member will retrieve the materials from the stacks. The Archives Research Room also has browseable visual materials files by subject, place and organization.
See the Visual Materials Subject Overview
Learn more about subjects available for research both online and in the Archives.
Visual materials in the Archives do not circulate and must be viewed in the Archives Research Room on the 4th floor at the Society Headquarters building in Madison. In addition, because of their fragility, visual materials do no not transfer to Area Research Centers.
Nearly all online visual materials are available for purchase as high-quality archival pigment prints or digital files, and many may be licensed for commercial use. Photocopies of documents in the physical collections are available for a fee.
How to Cite
For the purposes of a bibliography entry or footnote, follow this model:
- Wisconsin Historical Society Citation
- Wisconsin Historical Society, Creator, Title, Image ID. Viewed online at (copy and paste image page link).
- Wisconsin Center for Film and Theater Research Citation
- Wisconsin Center for Film and Theater Research, Creator, Title, Image ID. Viewed online at (copy and paste image page link).
Rights and Permissions
Any online document may be printed or downloaded at no cost for nonprofit educational use by teachers and students, or for private use by individual researchers. Nothing may be reproduced in any format for commercial purposes without prior permission from the Wisconsin Historical Society.
Contact our Archives staff by email below: